Campaigns support end-to-end marketing programs that have multiple activities. In contrast, a quick campaign is a communication method that creates a single activity for distribution to accounts, contacts, leads, or a marketing list. You can use quick campaigns to distribute a single activity automatically to an ad-hoc selection of marketing lists, accounts, contacts, or leads.
Campaigns include many tracking and reporting features that quick campaigns do not include.
Another key difference between campaigns and quick campaigns is in how marketing lists work with quick campaigns. Using quick campaigns, you can select one or more marketing lists and create activities for all of the records in those lists. However, Microsoft Dynamics CRM does not associate the marketing list itself with the quick campaign. Instead, activities are created only for the accounts, contacts, or leads that were included in the marketing list or lists when you selected them.