Qualify and convert a lead to an account, contact, and/or opportunity

Can I do this task?

Turning leads into customers The accounts and contacts with which business units conduct business transactions., or opportunities Potential revenue-generating events or sales to accounts that need to be tracked through a sales process to completion., is the goal once you qualify the lead A potential customer who must be qualified or disqualified as a sales opportunity. If a lead is qualified, it can be converted to an opportunity, account, and/or contact.. Use Microsoft Dynamics CRM to create new records to represent the lead as an account A company that might do business with your organization., contact A person who represents a customer or potential customer, or an individual related to an account. For example, an individual who purchases products or services for their own use, or an employee of an account. A contact may also be a person involved in a business transaction, such as a supplier or a colleague., or opportunity A potential revenue-generating event or sale to an account that needs to be tracked through a sales process to completion..

Only one lead at a time can be converted, unless you add them to a marketing list A list of accounts, contacts, or leads that matches a specific set of criteria.. More information: Work with Marketing Lists

1. In the Navigation Pane, click Sales, and then click Leads.
2. In the list of leads, open the lead you want to qualify and convert.
3. On the Lead tab, in the Actions group, click Qualify.
4. In the Convert Lead dialog box, Qualify and convert into the following records is selected by default. Select one or more of the following:
   • Account

     Select this to create an account—an actual company with which you do business.

   • Contact

     Select this to create a contact—a specific individual at a company, or an individual consumer.

   • Opportunity

     Select this to create an opportunity. When you do this, in the Potential Customer box, you must associate an account or contact with the lead. Click the Lookup button to search for one.

   • Currency

     If you select Opportunity, you must select the currency in which to calculate the opportunity.

   • Open newly created records

     Select this check box to open each record in a new window.

5. Click OK.
6. If you did not select the Open newly created records check box, then you must click the Close button to close the lead record.

Tip

Notes

• Based on your security privileges A user's rights to perform specific actions on specific record types or to perform tasks. Privileges are assigned by system administrators to security roles. Users are then assigned security roles. Examples of privileges include Update Account and Publish Customizations., you might not be able to qualify leads that you do not own. All newly created records are, by default, owned by the user who owned the original lead, regardless of who qualifies or converts them.
• Any notes on a lead record do not transfer to the new account, contact, or opportunity record. The notes remain with the originating lead record.
• When you convert a lead, the new record that is created will not be checked to see if it is a duplicate.